"Sonakshi Sinha is the face of the new Indian woman who is confident, versatile and has got tremendous self-belief. She has the charisma, grace, beauty and the attitude that goes perfectly with the brand image," said R.K. Menon, COO, D'damas Jewellery India Pvt Ltd.
The 23-year-old is also associated with brands like Dyna Soap, Colgate toothpaste and Provogue's women wear line where she is seen endorsing the products.
"I connect with D'Damas because I personally live each moment to the fullest and believe in celebrating life. D'Damas adds celebration to both ordinary and even the everyday special occasions," said Sonakshi.
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